COMMERCIAL TREATMENT
client: generali
Savage
This treatment features three vignettes that function as both stand-alone pieces and a combined : 30 TV spot. The concept was to present Generali as an insurance company for younger people with an active lifestyle. The vignettes are about the challenges that Generali accepts. They’re about changing perceptions. The situation isn’t bad – it’s a challenge. And Generali knows exactly how to deal with it.
